Postcarding

Postcarding brings the truth about abortion right to people’s doorsteps, as we deliver flyers by hand directly into mailboxes. The flyers contain photos of healthy pre-born children, photos of abortion victims, pregnancy help resources, and a concise case for human rights for all human beings. Unlike our conversational projects like “Choice” Chain, this project is focused on efficiency and scale — getting as many flyers distributed as possible.

The success of postcarding has been empirically measured in a study commissioned by CCBR in the summer of 2015. The study consisted of a survey conducted by an independent party immediately before and after campaigns took place in several different areas. This survey found that 66.9% of people feel more negatively towards abortion after seeing an image of what it does to pre-born children.